Dashain and Tihar are a great opportunity to attract new customers and remind existing ones about your services and products. However, a campaign needs to be relevant to what you are selling and capable of being delivered by your staff. Instead of generic well-wishing and offers, use specific details like what you have in stock, how much it costs, when the orders are due, and if the booking is available.
The following list contains suggestions for all periods of the festival for businesses of different types.
Best for: Clothing, electronics, home goods and gift stores
When to execute it: 3-4 weeks before Dashain
Display a limited selection of products that can actually be purchased. Prices, sizes or colors available and where to order from. A clothing shop, for instance, could post a brief video of three ready-to-wear outfits and ask customers to message them for availability in their size.
It provides something tangible to think about, not a countdown with no details.
Best for: Bakeries, restaurants, gift shops, and businesses with limited stock
When to run it: Two to three weeks before Dashain
Share your menu or product list early and let customers pre-order. Specify order deadline, pick up/delivery options and how order will be confirmed. Cap it off depending on what your business can prepare.
For instance, a bakery may offer pre-orders for a holiday box with specified pickup dates. It allows the team to plan production and customers can plan their pickup.
Best for: Retail shops, restaurants, and service businesses
When to run it: Before the busiest shopping days
Bundle products or services that customers may want. A shop could do a family clothing bundle, a restaurant a meal package for a family get-together.
Check the total price before you set the bundle price. Tell them what it is and what they need to do as customers to obtain it. If you have an online business, make sure you make it easy to find and order your bundle in your store.Wizonbiz’s e-commerce services are relevant to businesses that need an online ordering option.
Best for: Neighbourhood shops and service providers
When to run it: During the Dashain shopping period
If your customers visit a local mela or community event, think about a small stall, product display or sponsorship. Give the visitors a simple offer they can redeem later like a voucher with a unique code.
You can verify if the event attracted customers with a unique code. If a sponsorship is out of your price range, consider a smaller partnership with a local business with a similar audience.
Best for: Salons, repair services, restaurants, and delivery businesses
When to run it: As festival dates get closer
Advertise the real appointment times or delivery deadlines that you can meet. A salon could share its remaining booking slots, a restaurant could announce the last date for accepting festival orders.
Update the post as it fills. This prevents you from taking on more bookings than your business can handle.
Best for: Businesses with a defined audience and a campaign budget
When to run it: Once the offer and order process are ready
Market your product, booking page or offer to people within the areas your business serves. Have a clear action to take such as placing an order or sending a booking inquiry. Don’t waste money on an ad until you know where your customers will go after they click.
For details about paid promotion, see Wizonbiz’s PPC advertising service.
Best for: Gift shops, clothing stores, sweet shops, and online retailers
Group products by budget or recipient, such as “Gifts under Rs. 1,000” or “Bhai Tika gifts for siblings.” Include current prices and ordering details. Only include products that are available or clearly mark items that require advance ordering.
Best for: Businesses whose products connect naturally to Tihar
A home décor shop could feature lights and decorations before Laxmi Puja. A bakery could share its sweets menu and order deadline. A pet-related business could post respectful Kukur Tihar content.
You do not need to make a post for every festival day. Choose the days that make sense for your business and customers.
Best for: Home décor, lighting, and local retail businesses
Invite customers to share a photo of how they used a product from your shop. You could feature selected entries on your page or offer a small prize, as long as the rules and closing date are clear.
Ask permission before reposting customer photos. If running a contest, explain how the winner will be chosen and how they will be contacted.
Best for: Sweet shops, cafés, gift stores, and businesses serving other businesses
Create a few gift-set options at different prices. For workplace orders, include the minimum quantity, customisation options, order deadline, and delivery details. This makes it easier for customers to choose and easier for your team to prepare orders.
Best for: Businesses with repeat customers
After Tihar, thank customers who ordered or visited. If they have agreed to receive promotional messages, you can include a voucher for a later purchase. State the expiry date and conditions clearly, and avoid sending repeated messages to people who did not sign up.
A simple schedule can keep your posts and offers organized.
| Timing | What to prepare |
| Three to four weeks before Dashain | Select products, check stock, and preview what is coming |
| Two to three weeks before Dashain | Publish prices, open early orders, or announce bookings |
| Before Dashain | Share deadlines, delivery details, and remaining appointment slots |
| Before Tihar | Publish relevant gift ideas or Tihar-specific offers |
| After Tihar | Thank customers and review sales, bookings, and campaign costs |
Use the same confirmed offer details on your social pages, website, and shop signage. Wizonbiz’s social media marketing service covers planning content for social platforms. If your business hours change, update your listing using Google’s instructions for special hours on a Business Profile.
Dashain and Tihar campaigns do not need to be large or complicated to be useful. A small business might focus on a few ready-to-buy products, advance orders, or available appointment slots, while a larger business may also use bundles, events, or paid ads. Whatever you choose, confirm your stock, prices, staffing, and delivery arrangements before promoting the offer, then make the ordering steps easy to understand.
After the festivals, review completed sales, bookings, and campaign costs so you can see which ideas were worth repeating. Businesses looking for support with digital campaigns can learn more about Wizonbiz.
Start planning several weeks ahead so you can confirm your products, prices, staff, and delivery arrangements. Share previews or early-order details once those are ready.
Promote a small selection of available products, offer advance ordering, or share actual appointment slots. Make the price, deadline, and ordering steps clear.
Depending on what it sells, a business could promote gifts, sweets, decorations, appointment slots, or a customer photo activity. Choose ideas that connect naturally to your products.
Track the result connected to your goal, such as completed orders, confirmed bookings, or sales made with a campaign code. Compare the result with the campaign’s cost.
No. A business can promote a useful bundle, advance ordering, gift options, or available appointment slots instead. Choose an offer that makes sense for your customers and your budget.
Use the social media pages your customers already follow, share clear product photos and prices, and ask nearby businesses about a simple partnership. You can also use a unique offer code to track responses without spending much on promotion.
Include what is being offered, the price or applicable conditions, how to order or book, and any deadline. Add pickup, delivery, or location details if customers need them to complete the purchase.